In our day online marketing is the fastest growing advertising method. Online marketing is a branch of electronic commerce that uses Internet to advertise and sell products and services. The first effort of online marketing was made in the 1990s, in the form of simple text-based websites that present product information. Eventually online marketing developed into the fastest growing advertising method than just selling product information. Effective website marketing is the mantra for generating maximum revenue from the Internet business.
Internet marketing contains public relations, information management, customer service and sales. Internet marketing has become so fashionable that one-third of customers who have Internet access use Internet to make purchases. At present Internet marketing deals with selling advertising space, business models, software programs, products and services etc.
Internet business gives you the comfort of working from home. Internet marketing consists of business models such as business-to-business (B2B) and business-to-consumer (B2C). In B2B companies do business with each other whilst in B2C, it is selling directly to the customer. Peer-to-peer (P2P) is a different business model where persons exchange products between themselves. P2P is not as common as B2B and B2C models.
Since effective website marketing is the key to generate profit from online business, you must be aware of the various techniques of online marketing. Techniques of website marketing include cost per click online advertising, search engine marketing such as search engine optimization, banner advertising, e-mail marketing, article marketing, affiliate marketing, interactive advertising, and blog marketing. To keep up with the severe competition and fast pace set by new products, the advertising companies must keep themselves updated often.
In search engine marketing method, the advertising firms need to optimize their websites to search engine listings. This is required for the reason that almost 80 per cent of web traffic comes from search engine referrals. Online marketing with search engine optimization is very helpful in the long run since firms can save on their advertising budget. Website optimization is very important in online marketing given that search engine optimization places the website of a firm in the natural search engine listings.
Internet marketing has its own benefits. The availability of information is one among them. Users can make purchases at any time. For business firms, Internet marketing is less expensive unlike advertising in other media. Firms can reduce their sales force also. Internet marketing makes local markets national and international markets. There are limitations also for online marketing. Slow Internet connections and difficulty to download information create troubles. Customers cannot try on tangible products before making purchases even if some companies offer return policies. At times, lack of development in electronic payment methods also makes Internet shopping difficult.