SEO Copywriting is basically the technique of writing text on a web page in a way that it not just reads well, but also targets the right kind of traffic to the site.
Search engines look out for genuine content and want to provide their users with the most relevant information. Search engine optimization, as the term suggests is a way to build your site on a search engine by increasing its visibility and thus acquiring a higher rank in the search engine results. Thus the main idea behind SEO Copywriting is to enhance the site and make it more “search engine friendly”.
An Seo copywriter mainly concentrates on the following aspects of the content of a web page:
Heading-This is the text that appears in the beginning of a particular article or link.
Description-It includes the entire body of the copy. This copy is usually more informative and is used to describe a particular feature, product or service in detail.
Keywords- these are generally the words that are associated with the site. These words are the ones that generate traffic on your web page.
Title- it is the topic or a name given to particular information.
Flow- this basically talks of information being linked to the other. Flow is an important aspect in content as that is one thing that keeps the interest of the reader going.
Usually Seo copywriting professionals recommend 250 words per page with targeted terms included and placed well in the content.
Some of the advantages of hiring a professional Seo Copywriter to the website would be:
Seo copywriting mainly targets on the content of the site. Once the content is taken care of, it pleases the search engine and the users by providing them with the most qualitative information. Hence, the search engine robots find it easy to locate the site and thus the ranking of the site on the search engine is highly improved.
User- friendly content calls for easy access to information. Thus users, who visit the site, are happy when they get the information they need. This calls for positive image building for the site and they might look at all the other services that the site offers. They may also recommend the site’s name to others.
This service is undertaken by companies or by freelancers independently. Though this facility is not very cost-effective, it however generates long-term profits to its clients.