SEO and Positioning

Search Engine Optimization (SEO) is a technique of search engine advertising. Search engine optimization improves the number and quality of guests to your website. Ranking high in the search listings of search engines does this optimization. If your web site ranks high on search results your website will be visited by more number of guests. So SEO and positioning is vital for your site to direct more traffic, as many of the guests pay no attention to visit every page of search result. SEO and positioning ensures that a website is accessible to search engines.

Search engines use programs called “spiders” or “crawlers” that crawl a web page and store the information on it. This contains the contents on the web page and some codes used to construct the page. Normally, the contents and basic codes that the spiders seek out on a web page are recommended articles, article archives, discussion forums, reports and books.

Recommended articles are articles that try to clarify the main ideas of the topic given. Recommended articles can be opened in a new window. Article archives contain a listing of numerous search engine articles. Article archives position articles by date and this helps the guest to get the most up-to-date information. Discussion forums contain the page element that is being discussed. If there are books and reports that cover the page element being discussed are obtainable, it will also be included.

In the initial stages webmasters themselves used to supply information about the pages to the search engines. Meta tags given by them directed the guests to the contents of each web page. However this was found to be undependable since webmasters mistreated Meta tags by including keywords that is not needed in the contents of their pages. This was done in order to falsely increase page impressions for their websites and thus increase their profit.

Misuse of meta tags by webmasters made search engines to build up more complex ranking algorithms by adding extra factors such as text within the title tag, domain name, HTML tags, file names, term frequency, URL directories, keyword proximity, keyword adjacency, keyword sequence, all attributes for images, web content development, text within NOFRAMES tags and sitemaps. These factors were also in charge of webmasters and search engines continued to suffer abuse and ranking manipulation. This led to the introduction of today’s popular search engine, Google.

Google set up the PageRank concept to judge web pages.  This algorithm assessed the significance of web pages based up on the incoming links. With the effectiveness of PageRank algorithm, Google came to be considered as the most dependable and popular search engine.

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